Fline

A location-based recommendation app that helps users with the transition to find like-minded offline gaming partners for their favorite games.

Connect online.

Meet offline.

Play Fline.

Philosophy of Fline

Fline aims to become the first contact point and transition for offline gamers. The main goal is to create and foster communities and make people have a great time when they play games.

Who is the target audience?

Two main groups exist:

Hosts of catering establishments (owners)
Guests of catering establishment (offline gamers)

Why an app for that?

no real competition
support the catering industry after Covid
help offline gamers to find each other
profit from micro transactions

User research

I did compelling research and the outcome was a big success for me and my project. I gained valuable insights about offline gamers and their preferences.

66 participants from 18 different countries.

Survey on Google Forms

Key Outcomes

User Persona

Daniel (low user)

25-30 years old
Long-term student
Liberal left
Income: $15.000 per year
Goes out 6/30 days
🇩🇪

Daniel searches for other gamers to connect and to build up new friendships. He doesn’t know where to find other gamers or locations in the city.

Daniel wants to find:

new people
ways to connect
free WiFi
free games, fun, no payments
cool functions and gamification

Tommy (medium user)

40-49 years old
Mechanic
Captain of a Darts Club
Income: $30.000 per year
Goes out 7/30 days
🇬🇧

Tommy can’t find new players and always competes with the same people. He loves his game but is bored of the repetition. He looks for the right people.

Tommy wants to find:

challengers
competition
players on his level
bet and win money
record and save games

Raquel (heavy user)

30-40 years old
Divorced and kids
Gambles and bets
Salary: $45.000 per year
Goes out 11/30 days
🇪🇸

Raquel searches for organized tournaments and gambling rounds to earn money close to where she lives. But she would also travel to play with others.

Raquel wants to find:

other gamblers
entertainment
good locations
people who bet money
easy payment transactions

Gathering requirements and product development

Why do users need Fline?

plan and organize their nights
find people with mutual interests
find hosts that offer their offline games
reserve a table and gaming equipment

Why do hosts need Fline?

attract new customers
promote their business
organize events
offer new services
save marketing budget

MVP Objective

To realize get-togethers between offline gamers with the same interests and make them play offline games with each other at their desired catering industry location.

JTBD and Feature Requirements

Users need to create a profile and adjust it to their interests
Users need to search for locations that offer offline-games
Users need to search for other members with the same interests
Users need to interact with each other and exchange messages

Style guide

Now we need some brand identity.

Tone of voice

Fline wants to be perceived as…
- a little funny like an entertainer
- a little distant like a croupier
- a little crazy like a Poker Player
- a little professional like a gambling manager
- a little challenging like a competitor
- a little straightforward like a bouncer
  
  = like a sloppy, extraordinary, surprising and extroverted visit in Las Vegas

Icons

Simple. Minimalistic. Thin Lines.

Buttons

Earthy colors. Warm and ignified atmosphere. Softer perception for the eyes.

Color palette

• Black and red are the traditional gaming colors. But shiny red acts too much as an aggressive signal color and might disturb users eyes. I still used a red hue, but in a darker and softer version. Only for fine tuning and in the logo to create a visual anchor to the traditional gaming colors and to enable a gaming atmosphere.

• Touch of golden colors were used to pimp up an elegant and pricy accent.

• Some elements in this app have lateral linear transitions and color combinations to foster an illuminated gaming atmosphere.